Lewis, Berisford and Haley, Martin (2012) The Foregrounding of Re-Branding in the Struggle for Survival: How One TSO has Responded to Austerity Measures in the UK. In: ATINER's Conference Paper Series BUS2012-0336. Athens Institute for Education and Research ATINER, pp. 1-17
Full text not available from this repository.
Official URL: https://www.atiner.gr/papers/BUS2012-0336.pdf
| Item Type: | Book Section |
|---|---|
| Status: | Published |
| Subjects: | A General Works > AI Indexes (General) |
| School/Department: | York Business School |
| URI: | https://ray.yorksj.ac.uk/id/eprint/14208 |
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