Unmasking Minds: Men’s Mental Health Matters is a digital performance‑led showcase created for the York Business Festival at York St John University. Centred on the urgent conversation around men’s mental health, the work explores stigma, vulnerability, identity, and the pressures faced by men across personal and professional environments. Through spoken word, digital storytelling, movement, and visual narrative, the showcase “unmasks” the internal struggles often hidden beneath societal expectations. It invites audiences to reflect on silence, resilience, and the importance of open dialogue. The piece aims to promote awareness, compassion, and improved wellbeing by bringing mental health into the forefront of collective attention.