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Sustainable consumption government policy influencer and message credibility impact on Generation Z’s social media behavioural engagement in emerging markets

Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Dangaiso, Phillip, Maziriri, Eugine T. and Chuchu, Tinashe (2026) Sustainable consumption government policy influencer and message credibility impact on Generation Z’s social media behavioural engagement in emerging markets. SN Business & Economics. (In Press)

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Item Type: Article
Status: In Press
School/Department: London Campus
URI: https://ray.yorksj.ac.uk/id/eprint/14617

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