Nyagadza, Brighton
Contact
profile_image:
My Latest
-
Matambo, Ferida, Nyagadza, Brighton
ORCID: https://orcid.org/0000-0001-7226-0635 and Marembo, Mathew
(2026)
Emotional Intelligence as a catalyst between Organisational Justice and Service Delivery Innovation: Perspectives from selected local authorities in Zimbabwe.
Strategic Business Research.
p. 100072.
-
Onohuean, Ephraim and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
Evaluating the impact of AI-Powered chatbots adoption on customer satisfaction and service management: Perspectives from an emerging market multinational retail corporation.
Strategic Business Research.
p. 100071.
-
Dangaiso, Phillip ORCID: https://orcid.org/0000-0002-4495-0601, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Pedzisai, Constantino ORCID: https://orcid.org/0000-0003-1676-6417 and Jaravaza, Divaries Cosmas ORCID: https://orcid.org/0000-0002-8930-1242
(2026)
Integrating individual consciousness and indigenous culture to predict university students’ STIs preventive health behaviours: Reinvigorating Africa’s forgotten longevity antidote.
Critical Public Health, 36 (1).
-
Maziriri, Eugine Tafadzwa ORCID: https://orcid.org/0000-0002-8047-4702, Mapuranga, Miston ORCID: https://orcid.org/0000-0002-4402-5600, Mabuyana, Brian ORCID: https://orcid.org/0000-0002-6773-4565, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Mandipaka, Fortunate ORCID: https://orcid.org/0000-0003-2972-411X
(2026)
From intention to actual use of metaverse-enabled entrepreneurship: The moderating role of technophobia and technophilia.
Strategic Business Research, 2 (1).
p. 100042.
-
Maziriri, Eugine Tafadzwa ORCID: https://orcid.org/0000-0002-8047-4702, Rukuni, Tarisai Fritz ORCID: https://orcid.org/0000-0002-9915-5277, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Bepe, Tapiwa ORCID: https://orcid.org/0000-0002-1457-2275
(2026)
The customer's quest to manage funds digitally: Exploring the factors that influence the intention to use and the ongoing use of mobile banking apps.
Computers in Human Behavior Reports, 21.
p. 100907.
-
Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah ORCID: https://orcid.org/0000-0003-2917-3661 and Alkadash, Tamer ORCID: https://orcid.org/0000-0002-5012-4170
(2025)
Mapping evolving immersive customer experiences (CX) and virtual engagement in the metaverse: insights from bibliometrics-topic modelling synthesis.
International Journal of Information Technology.
-
Maziriri,, Eugine Tafadzwa, Chuchu, Tinashe and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2025)
How Creative Engagement and Innovation Drive Growth in Manufacturing SMEs in South Africa.
International Research Journal of Business Studies, 18 (2).
-
Bashar, Abu, Alkadash, Tamer, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Muposhi, Asphat
(2025)
Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping.
Quality and Quantity.
-
Mashapure, Rahabhi, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Muzondo, Pardon ORCID: https://orcid.org/0000-0002-8913-1474, Mutanda, Bronson, Mthombeni, Admire, Tapera, Julius and Hamunakwadi, Purity
(2025)
Bridging the Digital Technology Gender Gap: Challenges Faced by Women Entrepreneurs in Mashonaland West Zimbabwe.
Journal of Asian and African Studies.
-
Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Mazuruse, Gideon
(2025)
Barriers to adopting climate change awareness and education in Zimbabwe: a hybrid structural equation modelling and extreme gradient boosting approach.
Quality and Quantity.
My Most Viewed
