Nyagadza, Brighton
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My Latest
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Wasiq, Mohammad, Bashar, Abu, Nyagadza, Brighton
ORCID: https://orcid.org/0000-0001-7226-0635 and Johri, Amar
(2024)
Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing.
International Journal of Information Management Data Insights, 4 (2).
p. 100296.
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Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2024)
Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation.
Computers in Human Behavior Reports, 16.
p. 100483.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain
(2022)
Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances.
Social Sciences & Humanities Open, 6 (1).
p. 100292.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai and Hassan, Azizul, eds.
(2024)
Agritourism in Africa.
Routledge
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Rukasha, Tanyaradzwa, Mukarumbwa, Peter, Muswaka, Charlene and Shumbanhete, Basil
(2022)
Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access.
SN Social Sciences, 2 (256).
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Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2022)
Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa.
European Journal of Management Studies, 27 (3).
pp. 317-339.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2022)
Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions.
Sustainable Technology and Entrepreneurship, 1 (3).
p. 100020.
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Makoni, Tendai, Mazuruse, Gideon and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2023)
International tourist arrivals modelling and forecasting: A case of Zimbabwe.
Sustainable Technology and Entrepreneurship, 2 (1).
p. 100027.
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Mugoni, Ernest, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Hove, Precious
(2023)
Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage.
Sustainable Technology and Entrepreneurship, 2 (2).
p. 100034.
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Abu, Bashar, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Ligaraba, Neo and Maziriri, Eugine Tafadzwa
(2023)
The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining.
Arab Gulf Journal of Scientific Research.
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