Brighton Nyagadza
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Nyagadza, Brighton
ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain
(2022)
Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances.
Social Sciences & Humanities Open, 6 (1).
p. 100292.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai and Hassan, Azizul, eds.
(2024)
Agritourism in Africa.
Routledge
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Rukasha, Tanyaradzwa, Mukarumbwa, Peter, Muswaka, Charlene and Shumbanhete, Basil
(2022)
Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access.
SN Social Sciences, 2 (256).
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Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2022)
Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa.
European Journal of Management Studies, 27 (3).
pp. 317-339.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2022)
Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions.
Sustainable Technology and Entrepreneurship, 1 (3).
p. 100020.
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Makoni, Tendai, Mazuruse, Gideon and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2023)
International tourist arrivals modelling and forecasting: A case of Zimbabwe.
Sustainable Technology and Entrepreneurship, 2 (1).
p. 100027.
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Mugoni, Ernest, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Hove, Precious
(2023)
Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage.
Sustainable Technology and Entrepreneurship, 2 (2).
p. 100034.
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Abu, Bashar, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Ligaraba, Neo and Maziriri, Eugine Tafadzwa
(2023)
The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining.
Arab Gulf Journal of Scientific Research.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Simango, Kennedy, Chikazhe, Lovemore, sokota, Theo and Macheka, Lesley
(2023)
Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers.
Sustainable Technology and Entrepreneurship, 2 (3).
p. 100040.
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Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon
(2022)
Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour.
PSU Research Review.
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