Nyagadza, Brighton
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Biography
My Latest
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Bashar, Abu
ORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah and Chuchu, Tinashe ORCID: https://orcid.org/0000-0001-7325-8932
(2026)
Artificial intelligence (AI) and machine learning (ML) in marketing: a 25-year bibliometric-TCCM synthesized mapping of trends, gaps and future research agenda.
Quality & Quantity.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
Corporate Storytelling for Branding : The New Art and Science of Compelling Corporate Communication.
Springer
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Mazuruse, Gideon, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chifurira, Retius, Mpofu-Hamadziripi, Nomalanga and Muvuti, Ashley
(2026)
Structural Equation Modelling (SEM) in predicting student performance factors post introduction of new curriculum in Zimbabwe: A case study of Mashonaland East Province.
Cogent education, 13 (1).
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Dzingirai, Mufaro ORCID: https://orcid.org/0000-0002-1518-8275 and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
Sustainable Innovation in Africa.
In: Dzingirai, M. and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, (eds.)
Sustainable Innovation in Africa: Prospects, Challenges and Trends.
New York, Routledge, pp. 235-249
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Dzingirai, Mufaro ORCID: https://orcid.org/0000-0002-1518-8275 and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
Sustainable Innovation in Africa.
In: Dzingirai, M. and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, (eds.)
Sustainable Innovation in Africa: Prospects, Challenges and Trends.
New York, Routledge, pp. 1-15
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Dangaiso, Phillip, Maziriri, Eugine T. and Chuchu, Tinashe
(2026)
Sustainable consumption government policy influencer and message credibility impact on Generation Z’s social media behavioural engagement in emerging markets.
SN Business & Economics, 6 (150).
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Manyanga, Wilbert, Redda, Ephrem Habtemichael and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
Effect of Metaverse Marketing on Digital Brand Engagement: Evidence from the Banking Sector in Zimbabwe.
In: Bashar, A., Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Wasiq, M., (eds.)
Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies.
Palgrave Studies of Marketing in Emerging Economies
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Springer, pp. 169-198
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Manyanga, Wilbert, Redda, Ephrem Habtemichael and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
The Effect of Immersive Technologies on Consumer Engagement: Evidence from Banking Sector in Zimbabwe.
In: Bashar, A., Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Wasiq, M., (eds.)
Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies.
Palgrave Studies of Marketing in Emerging Economies
.
Springer, pp. 135-167
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Chigora, Farai, Ndlovu, Joram, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Moyo, Tabani and Katsande, Chipo
(2026)
Revisiting Print Media in the Digital Era: A Framework for Zimbabwe Destination Brand Equity.
In: Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, (ed.)
Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures.
Palgrave Studies in Technology and Innovation in Africa
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Cham, Springer Nature Switzerland, pp. 213-236
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Rambe, Patient and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2026)
Framing the Discourse on Artificial Intelligence (AI) and Digital Entrepreneurship in Africa.
In: Rambe, Patient and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, (eds.)
Artificial Intelligence and Digital Entrepreneurship in Africa: Theoretical, Conceptual and Empirical Perspectives.
Palgrave Studies in Technology and Innovation in Africa
.
Cham, Springer Nature Switzerland, pp. 1-8
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