Nyagadza, Brighton
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Nyagadza, Brighton
ORCID: https://orcid.org/0000-0001-7226-0635
(2025)
Sustainable Green Marketing Strategies for a Circular Economy
African Realities and Imperatives.
1 ed.
Palgrave Studies of Marketing in Emerging Economies (PSMEE), 1
(1).
Switzerland, Palgrave MacMillan
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Muposhi, Asphat
(2025)
Sustainable Green Marketing Strategies for a Circular Economy in Africa: A Conclusion.
In: Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai ORCID: https://orcid.org/0000-0001-7226-0635, Hassan, Azizul and Bashar, Abu, (eds.)
Sustainable Green Marketing Strategies for a Circular Economy: African Realities and Imperatives.
General
(1).
Switzerland, Palgrave MacMillan, pp. 265-271
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai ORCID: https://orcid.org/0000-0001-7226-0635, Hassan, Azizul and Bashar, Abu, eds.
(2025)
Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy.
1 ed.
General
.
Switzerland, Palgrave MacMillan
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Maziriri, Eugine, Mabuyana, Brian and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2025)
Navigating the technopreneurial odyssey: determining how technopreneurial self-efficacy, technopreneurial education
and technological optimism cultivate tech-driven entrepreneurial intentions.
Management & Sustainability: An Arab Review, 4 (1).
pp. 1-30.
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Mazuruse, Gideon, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Tumbure, Akinson, Makoni, Tendai and Muvuti, Ashley
(2025)
Algorithmic Optimization for Efficient Air Quality Prediction Models through Machine Learning: A Case Study of Shillong City in India.
Next Research (100346).
p. 100346.
(In Press)
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Bashar, Abu, eds.
(2025)
Disruptive Frugal Digital Innovation in Africa.
Emerald
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Maziriri, Eugine Tafadzwa, Mabuyana, Brian, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Chuchu, Tinashe
(2025)
From Whistleblowing to Action: Students’ narratives on Combating White-Collar Crime in South Africa.
Journal of Economic Criminology, 7.
p. 100141.
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Wasiq, Mohammad, Bashar, Abu, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Johri, Amar
(2024)
Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing.
International Journal of Information Management Data Insights, 4 (2).
p. 100296.
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Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2024)
Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation.
Computers in Human Behavior Reports, 16.
p. 100483.
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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain
(2022)
Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances.
Social Sciences & Humanities Open, 6 (1).
p. 100292.
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