Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2026) How is AI companionship reshaping young consumers’ emotional engagement and future brand relationships in digital marketing? Young consumers. (In Press)

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Item Type:	Article
Status:	In Press
DOI:	10.1108/YC-06-2026-3306
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/16229

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