Molokwane, Mathilda, Chuchu, Tinashe, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu and Mazuruse, Gideon (2026) Youth Engagement with Digital Influencers in South African Sneaker Communities: Insights from Source credibility, Brand Equity and Opinion Leadership. Young consumers. (In Press)

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Item Type:	Article
Status:	In Press
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/16235

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