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Advocating community integrated destination marketing planning in heritage destinations: the case of York

Paddison, Brendan and Biggins, Rebecca (2017) Advocating community integrated destination marketing planning in heritage destinations: the case of York. Journal of Marketing Management, 33 (9-10). pp. 835-857.

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PaddisonAdvocating Community Integrated Destination Marketing Planning in Heritage Destinations The Case of York.pdf - Accepted Version
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Item Type: Article
Additional Information: "This is an accepted version of an article published by Taylor & Francis Group in Journal for the Journal of Marketing Management on 30/05/2017, available online: http://www.tandfonline.com/doi/full/10.1080/0267257X.2017.1329226"
Status: Published
DOI: https://doi.org/10.1080/0267257X.2017.1329226
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/2344

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