A

Abu, Bashar, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Ligaraba, Neo and Maziriri, Eugine Tafadzwa (2023) The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining. Arab Gulf Journal of Scientific Research.

Achi, Awele and Achi, Francis ORCID: https://orcid.org/0000-0001-7463-3829 (2020) Mutual aid economy: Exploring the locally generated venture capital approach in igbo business industrial clusters. In: Indigenous African Enterprise. Advanced Series in Management, 26 . Emerald, pp. 177-188

Achi, Awele, Adeola, Ogechi and Achi, Francis ORCID: https://orcid.org/0000-0001-7463-3829 (2022) CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility. Journal of Business Research, 139. pp. 771-781.

Achi, Awele, Adeola, Ogechi and Achi, Francis Chukwuedo ORCID: https://orcid.org/0000-0001-7463-3829 (2021) Corporate multi-channel branding: Platforms for #CorporateBranding. In: Melewar, T C, Dennis, Charles and Foroudi, Pantea, (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. 1 ed. Taylor and Francis, pp. 205-217

Ali, Rana Mohsin and Ahmed, Shakeel (2020) Impact Of Innovation, Sustainable Business Practices And Consumer Perception On Consumer Satisfaction Among Green Manufacturing Firms In Malaysia. International Journal of Disaster Recovery and Business Continuity. pp. 2114-2127.

B

Bai, H., McColl, Julie and Moore, Christopher (2018) Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies. International Journal of Retail & Distribution Management.

Bashar, Abu, Wasiq, Mohammad, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Maziriri, Eugine Tafadzwa (2024) Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis. Future Business Journal, 10 (23).

C

Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2021) AI-Driven Digital Marketing: Samsung's Strategic Approach to Dominating the Tech Market. Journal of Innovation and Business Management, 2 (1).

Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2021) Strategic Synergy: Leveraging Big Data and Information Systems for Competitive Advantage in the Digital Age. Journal of Innovation and Business Management, 2 (1).

Connell, Cara, Marciniak, Ruth, Carey, Lindsey and McColl, Julie (2019) ’Customer engagement with websites: a transactional retail perspective. European Journal of Marketing.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 (2023) A Critique of Thirty Years of Systematic Review Research in Business-to-Business Marketing: The Pursuit of Rigor. In: 39th Annual IMP Conference, 23-25 August 2023, Manchester, UK.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 (2023) Operationalizing Collaborative Business Models: A Practitioner Capabilities Lens. Journal of Business Models, 11 (2). pp. 25-31.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 (2023) Systematic Review Research in Marketing Scholarship: Optimizing Rigor. International Journal of Market Research, 66 (6). pp. 687-693.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 (2023) A review of business model research: what next for industrial marketing scholarship? Journal of Business & Industrial Marketing, 38 (3). pp. 520-532.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 and Jones, Scott (2020) Toward auto-netnography in consumer studies. International Journal of Market Research, 62 (6). pp. 658-665.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 and Nicholson, John (2021) Building an entrepreneurial business model: The case of MKM Building Supplies Ltd. The International Journal of Entrepreneurship and Innovation, 22 (4). pp. 275-283.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 and Nicholson, John (2013) Business models and their relationship with marketing: A systematic literature review. Industrial Marketing Management, 42 (5). pp. 656-664.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 and Nicholson, John (2020) Exploring dynamic capabilities in open business models: The case of a public–private sector partnership. The International Journal of Entrepreneurship and Innovation, 22 (2). pp. 124-131.

Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 and Singh, Pallavi (2022) In Pursuit of the “Pink Pound”: A Systematic Literature Review. International Journal of Market Research, 64 (4). pp. 451-469.

D

Doyle, Stephen A. and Moore, Christopher (2017) Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands. In: Donze, Oierre-Yves and Fujioka, Rika, (eds.) Global Luxury: Organizational Change and Emerging Markets since the 1970’s. Palgrave, pp. 65-86

Dutta, Surjadeep, Arivazhagan, R, Padmini Ema, Uma ORCID: https://orcid.org/0000-0003-0780-0417 and Balasundaram, Rebecca (2024) Revolutionizing Electronics E-Commerce: Harnessing The Power Of Artificial Intelligence In E-Marketing Strategies. Migration Letters, 21 (S6). pp. 207-220.

F

Familusi, Linda ORCID: https://orcid.org/0000-0003-0837-697X, Diriba, Sisay, Aniambossou, I., Come, E., Masika, V., Niyomwungere, Z., Maluwa, K., Metaferia, S. and Ndaro, Z. (2015) Comparative advantage of tomato production between Mozambique and South Africa: An application of Domestic Resource Cost (DRC) Analysis. VEF Journal of Agriculture, Rural and Community Development, 2 (1). pp. 36-45.

H

Hattersley, David, Beresford, Paul and Coombes, Philip ORCID: https://orcid.org/0000-0002-1174-5652 (2023) Parkrun and Value Co-creation: An Application of Service Dominant Logic to the Study of Parkrun as a Value Co-creation Ecosystem. In: Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, 3-6 July 2023, University of Birmingham, Birmingham, UK.

Huma, Bogdana ORCID: https://orcid.org/0000-0003-0482-9580, Stokoe, Elizabeth and Sikveland, Rein Ove (2018) Persuasive Conduct: Alignment and Resistance in Prospecting “Cold” Calls. Journal of Language and Social Psychology, 38 (1). pp. 33-60.

L

Ligaraba, Neo, Chuchu, Tinashe and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management, 10 (1).

Lu, Yang ORCID: https://orcid.org/0000-0002-0583-2688, Li, Shuyang, Chadwick, Martin, Kanu, Ifeyinwa and Duke, Rebecca (2023) Building a Food Waste Tracker for Responsible Consumption and Sustainability Enhancement. In: SFN+ 5th Annual Conference - Innovation for Smart, Sustainable, and Safe Food Systems, 3-4 July, 2023, York, UK.

M

Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon (2022) Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review.

McColl, Julie and Moore, Christopher (2015) Competitive Value Chain Activity for Fashion Retailer. Scholar's Press

Moisieiev, Dmytro ORCID: https://orcid.org/0000-0002-8643-7435, Dimitriu, Radu ORCID: https://orcid.org/0000-0003-3285-5989 and Jain, Shailendra P. (2020) So happy for your loss: Consumer schadenfreude increases choice satisfaction. Psychology & Marketing.

Moore, Christopher and Doyle, Stephen (2016) Theories of retailing. In: Baker, Michael J. and Saren, Michael, (eds.) Marketing theory : a student text. Sage, pp. 415-432

Mordue, Tom and Dennis, Noel (2017) Performing jazz and the jazz constellation. Marketing Theory, 17 (2). pp. 241-257.

Mugoni, Ernest, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Hove, Precious (2023) Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Sustainable Technology and Entrepreneurship, 2 (2). p. 100034.

N

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Search engine marketing and social media marketing predictive trends. Journal of Digital Media & Policy, 13 (3). pp. 407-425.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2025) Sustainable Green Marketing Strategies for a Circular Economy African Realities and Imperatives. 1 ed. Palgrave Studies of Marketing in Emerging Economies (PSMEE), 1 (1). Switzerland, Palgrave MacMillan

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions. Sustainable Technology and Entrepreneurship, 1 (3). p. 100020.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Anyway, Chare, Gideon, Mazuruse and Pashapa, R. (2022) Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies’ future industrial innovation dynamics. Cogent Economics & Finance, 10 (1).

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain (2022) Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances. Social Sciences & Humanities Open, 6 (1). p. 100292.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Rukasha, Tanyaradzwa, Mukarumbwa, Peter, Muswaka, Charlene and Shumbanhete, Basil (2022) Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access. SN Social Sciences, 2 (256).

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Simango, Kennedy, Chikazhe, Lovemore, sokota, Theo and Macheka, Lesley (2023) Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers. Sustainable Technology and Entrepreneurship, 2 (3). p. 100040.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Muposhi, Asphat (2025) Sustainable Green Marketing Strategies for a Circular Economy in Africa: A Conclusion. In: Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai ORCID: https://orcid.org/0000-0001-7226-0635, Hassan, Azizul and Bashar, Abu, (eds.) Sustainable Green Marketing Strategies for a Circular Economy: African Realities and Imperatives. General (1). Switzerland, Palgrave MacMillan, pp. 265-271

O

O'Hare, Nicola, Stewart, Aileen and McColl, Julie (2018) Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix. Mediterranean Journal of Communication, 9 (1). pp. 371-386.

P

Paddison, Brendan and Biggins, Rebecca (2017) Advocating community integrated destination marketing planning in heritage destinations: the case of York. Journal of Marketing Management, 33 (9-10). pp. 835-857.

S

Stokoe, Elizabeth, Sikveland, Rein Ove and Huma, Bogdana ORCID: https://orcid.org/0000-0003-0482-9580 (2017) Entering the customer’s domestic domain: Categorial systematics and the identification of ‘parties to a sale’. Journal of Pragmatics, 118. pp. 64-80.

T

Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27 (3). pp. 317-339.

Twum, K. K. and Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude. Journal of Science and Technology Policy Management.

Y

Yaa Dufie Nyantakyi, Sandra and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2024) Generative AI in digital marketing for SME's in London: capabilities, limitations and future implications. In: 2024 GBATA Readings Book. Global Business and Technology Association, pp. 551-559

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2019) Managing Healthcare Employees. In: Hinson, R.E., Aziato, L., Adeola, O. and Osei-Frimpong, K., (eds.) Health Service Marketing Management in Africa. 1 ed. Routledge

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dei Mensah, R. (2023) Mobile banking and consumer behaviour. A Research Agenda for Consumer Financial Behavior. In: Xiao, J.J. and Kumar, S, (eds.) A Research Agenda for Consumer Financial Behavior. Edward Elgar Publishing, pp. 131-144

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dodoo, Joana Eva (2022) Sustaining Higher Education Accreditation Through Institutional Affiliate Mentorship. In: Eglantina, H and Russell, F, (eds.) New Perspectives on Using Accreditation to Improve Higher Education. IGI Global, pp. 115-135

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green consumer behavior. In: Mukonza,, C., Hinson, R.E., Adeola,, O., Adisa, I, Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 61-92