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An exploration of vintage fashion retailing

McColl, Julie, Canning, Catherine, McBride, Louise, Nobbs, Karinna and Shearer, Linda (2014) An exploration of vintage fashion retailing. In: Mondal, Ibrahim H., (ed.) Textiles: History, Properties & Performance and Applications. Nova Science Publishers, Inc, pp. 1-19

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Abstract

The purpose of this research is to offer a definition of vintage fashion and consider the characteristics of the vintage fashion consumer and the positioning of the vintage fashion store from the perspective of fifteen vintage fashion retailers. The research indicates that vintage fashion retailers position themselves on the basis of their uniqueness, based upon their experience, knowledge and skills.

Item Type: Book Section
Status: Published
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Subjects: H Social Sciences > HF Commerce
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/3266

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