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Developing and testing a value chain for fashion retailers: activities for competitive success

McColl, Julie and Moore, Christopher (2014) Developing and testing a value chain for fashion retailers: activities for competitive success. The Journal of The Textile Institute, 105 (2). pp. 136-149.

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Abstract

Purpose: This is an exploratory paper which empirically tests a conceptual model of value chain activity for fashion retailers, developed from the literature. Design/methodological approach: The research involved in depth interviews with 15 of the largest and most successful high-street fashion retailers. Participants were asked to comment on the structure and content of the value chain model. Findings: An updated model of value chain activity for fashion retailers is proposed which takes account of recent changes and developments in the market. Research limitations/implications: This exploratory study is limited to the experiences of 15 large-scale fashion retailers and may benefit from further empirical testing. Practical implications: The results of this study provide a basis for value chain activity and added value in the fashion retailing sector. Originality/value: Academic development and empirical testing of generic business models in the fashion retailing sector is rare. This exploratory research seeks to address this scarcity.

Item Type: Article
Status: Published
DOI: https://doi.org/10.1080/00405000.2013.829934
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Subjects: H Social Sciences > HF Commerce
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/3272

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