Liu, Sindy, Perry, Patsy, Moore, Christopher and Warnaby, Gary (2015) The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China. Journal of Business Research, 69 (1). pp. 357-364.
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Official URL: http://dx.doi.org/10.1016/j.jbusres.2015.08.008
| Item Type: | Article |
|---|---|
| Status: | Published |
| DOI: | 10.1016/j.jbusres.2015.08.008 |
| School/Department: | York Business School |
| URI: | https://ray.yorksj.ac.uk/id/eprint/3819 |
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