Quick Search:

The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China

Liu, Sindy, Perry, Patsy, Moore, Christopher and Warnaby, Gary (2015) The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China. Journal of Business Research, 69 (1). pp. 357-364.

Full text not available from this repository.
Item Type: Article
Status: Published
DOI: https://doi.org/10.1016/j.jbusres.2015.08.008
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/3819

University Staff: Request a correction | RaY Editors: Update this record