McIntosh, Bryan and Bouteri, Stavroula (2017) Healthcare marketing: Does marketing strategy address essential markets? British Journal of Healthcare Management, 23 (9). pp. 433-437.
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Official URL: http://dx.doi.org/10.12968/bjhc.2017.23.9.433
| Item Type: | Article |
|---|---|
| Status: | Published |
| DOI: | 10.12968/bjhc.2017.23.9.433 |
| School/Department: | York Business School |
| URI: | https://ray.yorksj.ac.uk/id/eprint/4258 |
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