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Healthcare marketing: Does marketing strategy address essential markets?

McIntosh, Bryan and Bouteri, Stavroula (2017) Healthcare marketing: Does marketing strategy address essential markets? British Journal of Healthcare Management, 23 (9). pp. 433-437.

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Item Type: Article
Status: Published
DOI: https://doi.org/10.12968/bjhc.2017.23.9.433
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/4258

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