Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.

Slideshow Luxurybrandspresentation.pptx - Presentation Download (666kB)

Item Type:	Conference or Workshop Item (Speech)
Status:	Published
Subjects:	H Social Sciences > H Social Sciences (General)
URI:	https://ray.yorksj.ac.uk/id/eprint/6287

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