Mohsin Ali, Rana, Bali Mahomed, Anuar Shah and Raja Yousaf, Raja Nerina (2020) Impact of Social Influence on WhatsApp’s Organizational Usage within Malaysian HEI’s. International Journal of Advanced Science and Technology, 29 (7). pp. 1185-1193.

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Abstract

The last decade has shown extensive growth of IT in communication system, mainly because of the progress
of mobile communication technologies because of which the flow of information and messages has become
faster and instant. These developments in mobile communication technologies have motivated many to adopt
different platforms which have offered new useful and appealing communication technologies. The most
famous of these platforms in many countries is WhatsApp, which has seen enormous hike in its adoption rate
since it was invented in year 2009. Out of many factors that affect adoption of a new technology by a person
or by an organization, researchers suggested social influence as one of the most important ones. This
research studies the impact of social influence on WhatsApp’s official usage within Malaysian universities.
Using quantitative survey technique and analyzing the data in SMART PLS-SEM, all the hypothesized
statements were confirmed and the findings show a strong relationship between constructs. Lastly, research
limitations and directions for future research have been discussed.

Item Type:	Article
Status:	Published
Subjects:	T Technology > T Technology (General)
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/9715

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