Johnson, Miss Emma

• Lecturer
• York Business School

Link to Public Profile

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2026) Investigating the role of gratitude in ethical consumption and how serendipitous moments in consumer experiences are perceived through storytelling. In: York Business School PGR Poster Showcase Event 2026, York St John University. (Unpublished)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2025) Is Ethical Consumerism an Oxymoron? Investigating the role of Gratitude in Ethical Consumption and how Serendipitous Moments in Consumer Experiences are Perceived through Storytelling. In: YSJ Annual Postgraduate Research School Conference 2025, 8 October 2025, York St John University. (Unpublished)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2025) Unrevealing the Ethical Dilemma: Exploring Cruelty-Free Products in the UK Beauty Industry. In: York Business School 2025 PGR Poster Showcase Event, 11 June 2025, York St John University. (Unpublished)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2024) Lifting the Lid on Cruelty-Free Cosmetics: Analysing the Emotions behind Ethical Consumerism. In: Postgraduate Research School Conference 2024, 9 October 2024, York St John University. (Submitted)

Ren, Chen ORCID: https://orcid.org/0000-0001-8405-7968, Moisieiev, Dmytro ORCID: https://orcid.org/0000-0002-8643-7435, Rodrigo, Padmali ORCID: https://orcid.org/0000-0003-0965-1793 and Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2024) Hot and cold: How do consumers hate and forgive offending charity brands? Journal of Philanthropy and Marketing, 29 (3).

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2024) Uncovering the Truth Behind Ethical Consumerism in the Cruelty-Free Cosmetics Industry. In: York Business School PGR Event, 24 April 2024, York St John University. (Submitted)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2023) Decoding the Dilemma: Ethical Consumerism in the Beauty Industry – Are Cruelty-Free Products a Contradiction? In: Eat. Sleep. Research. Repeat. Conference, 14 November 2023, York St John University. (Submitted)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. In: Critical Research PGR Conference., 25 July 2023, York St John University. (Unpublished)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. In: PhD Annual Conference School of Business and Society, 31 May 2023, University of York. (Unpublished)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. In: York Business School PGR Flagships Event, 31 May 2023, York St John University. (Unpublished)

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2018) An Investigation into Rebranding Challenges Faced By Organisations: The Case of Oxfam’s 2018 Scandal’. Masters thesis, York St John University.

Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2018) An Investigation into Rebranding Challenges Faced by Organisation’s: The Case of Oxfam’s 2018 Scandal. In: York Business School Conference, 14 September 2018, York St John University. (Unpublished)