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Ren, Chen ORCID logoORCID: https://orcid.org/0000-0001-8405-7968, Moisieiev, Dmytro ORCID logoORCID: https://orcid.org/0000-0002-8643-7435, Rodrigo, Padmali ORCID logoORCID: https://orcid.org/0000-0003-0965-1793 and Johnson, Emma ORCID logoORCID: https://orcid.org/0000-0001-8990-9621 (2024) Hot and cold: How do consumers hate and forgive offending charity brands? Journal of Philanthropy and Marketing, 29 (3).

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