Farooq, Dr Muhammad Umar

• Lecturer
• YSJ London

Link to Public Profile

Article

Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2021) AI-Driven Digital Marketing: Samsung's Strategic Approach to Dominating the Tech Market. Journal of Innovation and Business Management, 2 (1).

Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2021) Strategic Synergy: Leveraging Big Data and Information Systems for Competitive Advantage in the Digital Age. Journal of Innovation and Business Management, 2 (1).

Book Section

Yaa Dufie Nyantakyi, Sandra and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2024) Generative AI in digital marketing for SME's in London: capabilities, limitations and future implications. In: 2024 GBATA Readings Book. Global Business and Technology Association, pp. 551-559

Akinpelu, Adebowale and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2024) The impact of sustainable lean practice on project timelines and performance on construction sites in the UK: a review of existing literature to decipher broader dimensions. In: 2024 GBATA Readings Book. Global Business and Technology Association, pp. 1-11

Oluwadamilola Akingbotolu, Dominic, Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2023) Enhancing Agile Productivity: Research Objectives for Exploring the Relationship Between Team Motivation and Agile Methodologies in Nigeria-Based Software Development Projects. In: 2023 GBATA readings book. Global Business and Technology Association

Jayaweera, Apurwa and Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 (2023) Leveraging AI-driven digital marketing strategies to automate the lead generation mechanism of the real estate industry in the United States. In: Delener, N, and Schweikert, Christina, (eds.) 2023 GBATA readings book. Global Business and Technology Association

Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2020) Impact of social media marketing on SME restaurants in UK. In: Delener, N. and Schweikert, Christina, (eds.) Global Business and Technology Association Readings Book. Global Business and Technology Association, pp. 24-29