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Bashar, Abu, Alkadash, Tamer, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Muposhi, Asphat (2025) Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping. Quality and Quantity.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe (2025) Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study. Journal of Global Marketing. pp. 1-29.

Wasiq, Mohammad, Bashar, Abu, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Johri, Amar (2024) Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing. International Journal of Information Management Data Insights, 4 (2). p. 100296.

Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2024) Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation. Computers in Human Behavior Reports, 16. p. 100483.

Bashar, Abu, Wasiq, Mohammad, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Maziriri, Eugine Tafadzwa (2024) Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis. Future Business Journal, 10 (23).