Bashar, Abu, El Gammal, Naglaa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Juma, Maryam and Mohammed, Kreem (2026) Mapping the Consumer Mind: A Bibliometric-LDA Review of Neuromarketing's Past, Present, and Future in Consumer Behavior. Strategic Business Research, 2 (1). p. 100092.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Dangaiso, Phillip, Maziriri, Eugine T. and Chuchu, Tinashe (2026) Sustainable consumption government policy influencer and message credibility impact on Generation Z’s social media behavioural engagement in emerging markets. SN Business & Economics, 6 (150).

Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah and Chuchu, Tinashe ORCID: https://orcid.org/0000-0001-7325-8932 (2026) Artificial intelligence (AI) and machine learning (ML) in marketing: a 25-year bibliometric-TCCM synthesized mapping of trends, gaps and future research agenda. Quality & Quantity.

Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah ORCID: https://orcid.org/0000-0003-2917-3661 and Alkadash, Tamer ORCID: https://orcid.org/0000-0002-5012-4170 (2025) Mapping evolving immersive customer experiences (CX) and virtual engagement in the metaverse: insights from bibliometrics-topic modelling synthesis. International Journal of Information Technology.

Bashar, Abu, Alkadash, Tamer, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Muposhi, Asphat (2025) Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping. Quality and Quantity.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe (2025) Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study. Journal of Global Marketing. pp. 1-29.

Wasiq, Mohammad, Bashar, Abu, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Johri, Amar (2024) Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing. International Journal of Information Management Data Insights, 4 (2). p. 100296.

Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2024) Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation. Computers in Human Behavior Reports, 16. p. 100483.

Bashar, Abu, Wasiq, Mohammad, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Maziriri, Eugine Tafadzwa (2024) Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis. Future Business Journal, 10 (23).