Article

Paddison, Brendan and Biggins, Rebecca (2017) Advocating community integrated destination marketing planning in heritage destinations: the case of York. Journal of Marketing Management, 33 (9-10). pp. 835-857.

Conference or Workshop Item

Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.

Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.