Santini, Fernando de Oliveira, Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Perin, Marcelo Gattermann, Ladeira, Wagner Junior, Trez, Guilherme and Rasul, Tareq ORCID: https://orcid.org/0000-0002-1274-7000 (2026) Unveiling the drivers of ChatGPT adoption: a meta-analysis of factors influencing user acceptance across diverse contexts. EuroMed Journal of Business. pp. 1-19.

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 (2026) Improving Means-Tested Benefits Uptake in Later Life: Understanding Barriers and Motivators through the Lens of Administrative Burden Theory. Social Policy and Administration. (In Press)

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 (2025) All-inclusive holiday service quality: development and validation of a measurement scale. Anatolia: An International Journal of Tourism and Hospitality Research, 37 (1). pp. 162-175.

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) How efficient is your robot server? Examining the antecedents of perceived efficiency of service robots in restaurants. Journal of Hospitality and Tourism Technology. pp. 1-21.

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 (2025) Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions. Journal of Research in Interactive Marketing.

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel. Tourism Management Perspectives, 58.

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) From function to feeling: exploring the effects of human-like traits in service robots on perceived authenticity and value. Journal of Hospitality Marketing & Management, 34 (8). pp. 1097-1122.

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 and Robinson, Peter (2024) The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction. Journal of Vacation Marketing, 31 (3). pp. 714-735.