Items where Author is "Bui, Hien"
Article
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098
(2025)
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions.
Journal of Research in Interactive Marketing.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan
(2025)
Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel.
Tourism Management Perspectives, 58.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan
(2025)
From function to feeling: exploring the effects of human-like traits in service robots on perceived authenticity and value.
Journal of Hospitality Marketing & Management.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 and Robinson, Peter
(2024)
The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction.
Journal of Vacation Marketing, 31 (3).
pp. 714-735.