Items where Author is "Khan, Irfanullah"
Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton
ORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah
ORCID: https://orcid.org/0000-0003-2917-3661 and Alkadash, Tamer
ORCID: https://orcid.org/0000-0002-5012-4170
(2025)
Mapping evolving immersive customer experiences (CX) and virtual engagement in the metaverse: insights from bibliometrics-topic modelling synthesis.
International Journal of Information Technology.
Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe
(2025)
Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study.
Journal of Global Marketing.
pp. 1-29.
Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2024)
Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation.
Computers in Human Behavior Reports, 16.
p. 100483.
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