Items where Author is "Khan, Irfanullah"
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Number of items: 2.
Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe
(2025)
Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study.
Journal of Global Marketing.
pp. 1-29.
Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635
(2024)
Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation.
Computers in Human Behavior Reports, 16.
p. 100483.