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Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah ORCID: https://orcid.org/0000-0003-2917-3661 and Alkadash, Tamer ORCID: https://orcid.org/0000-0002-5012-4170 (2025) Mapping evolving immersive customer experiences (CX) and virtual engagement in the metaverse: insights from bibliometrics-topic modelling synthesis. International Journal of Information Technology.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe (2025) Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study. Journal of Global Marketing. pp. 1-29.

Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2024) Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation. Computers in Human Behavior Reports, 16. p. 100483.