Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Simango, Kennedy, Chikazhe, Lovemore, sokota, Theo and Macheka, Lesley (2023) Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers. Sustainable Technology and Entrepreneurship, 2 (3). p. 100040.

Makoni, Tendai, Mazuruse, Gideon and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2023) International tourist arrivals modelling and forecasting: A case of Zimbabwe. Sustainable Technology and Entrepreneurship, 2 (1). p. 100027.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Rukasha, Tanyaradzwa, Mukarumbwa, Peter, Muswaka, Charlene and Shumbanhete, Basil (2022) Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access. SN Social Sciences, 2 (256).

Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon (2022) Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain (2022) Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances. Social Sciences & Humanities Open, 6 (1). p. 100292.