Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2019) Managing Healthcare Employees. In: Hinson, R.E., Aziato, L., Adeola, O. and Osei-Frimpong, K., (eds.) Health Service Marketing Management in Africa. 1 ed. Routledge

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Abstract

Healthcare employees represent the visible and invisible hands in the delivery of superior and holistic healthcare to patients and are a source of competitive advantage for healthcare organisations. Despite this, managing healthcare employees is the biggest challenge for African healthcare organisations and this calls for a strategic approach to the recruitment, selection and retention of healthcare employees. By managing healthcare employees strategically, healthcare organisations can build customer-driven organisations by leveraging employees’ privileged position as a patient’s first port of call; a source of patient information; and a core part of the healthcare product and brand. Successful healthcare organisations are the ones that get the best out of their employees though the application of human resource management practices.

Item Type:	Book Section
Status:	Published
DOI:	https://doi.org/10.4324/9780429400858
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/9638

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