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Agritourism in Africa

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai and Hassan, Azizul, eds. (2024) Agritourism in Africa. Routledge

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This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa. Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations. This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

Item Type: Book
Status: Published
DOI: https://doi.org/10.4324/9781032696188
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department: London Campus
URI: https://ray.yorksj.ac.uk/id/eprint/10321

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