Ndubueze-Ogaraku, M. E., Familusi, Linda ORCID: https://orcid.org/0000-0003-0837-697X and Samuel, G. E. (2018) Assessment of entrepreneurial skills in the marketing of African walnut and pear fruits in Obio/Akpor Local Government Area of Rivers State, Nigeria. African Journal of Agriculture Technology and Environment, 7 (1). pp. 130-141.

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Abstract

Entrepreneurial skills used among traders in seasonal fruits marketing were assessed in Obio/Akpor Local Government Area of Rivers State. Snow ball sampling technique was used in
the selection of 90 respondents. Net income budget technique and descriptive statistics were the analytical tools used in data analysis. Results indicated that 76.7 % of entrepreneurs were female and mainly youths. Total Variable Cost (TVC), Total Revenue (TR) and Gross Margin (GM) in
marketing African walnut were N359, 433.33, N478, 568.42 and N119,135.00 respectively. Depreciation value on fixed assets and Net Income (NI) were estimated as N2, 614.21 and N116,
520.90, respectively. TVC, TR, GM, Total Fixed Cost (TFC) and NI realized in a season for sales of African pear were N396, 931.43, N520, 000, N122, 942.86, N1, 986.67 and N121, 349,respectively. TVC, TR, GM, TFC and NI realized from sales of both African walnut and African pear were N979.450, N1,286,000, N306,550, N2,695 and N301,551.25 respectively.
Promptness in decision as an entrepreneurial skill was 27.51% and ranked first. However, perishability of the produce, inadequate storage facilities were among the constraints identified. It is recommended that seasonal fruits marketers be encouraged to participate in training that will enable them acquire useful skills that will enhance marketing performance.

Item Type:	Article
Status:	Published
Subjects:	H Social Sciences > H Social Sciences (General) S Agriculture > S Agriculture (General)
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/10925

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