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Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel

Bui, Hien ORCID logoORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel. Tourism Management Perspectives, 58.

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Item Type: Article
Status: Published
DOI: 10.1016/j.tmp.2025.101392
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
School/Department: York Business School
URI: https://ray.yorksj.ac.uk/id/eprint/12199

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