Sanjeewa, Winojith ORCID: https://orcid.org/0000-0001-7880-1500 (2025) Diversity is Being Invited to the Party; Inclusion is Being Asked to Dance –Navigating Identity and Technology in Modern Business. In: YBS Research Seminar, 21JAN 2026, York St John University.

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Abstract

This presentation explores the intersection of diversity,
inclusion, and digital transformation in today’s interconnected business environment. Drawing on Social Identity Theory, it examines how group dynamics influence workplace culture and why creating a positive social identity often leads to prejudice and discrimination.
The session highlights the importance of diversity in identity, background, abilities, and perspectives, and why these elements matter for innovation and organisationalsuccess. It also addresses equality as a guiding principle, ensuring that opportunities and resources are accessible to all, regardless of privilege or position.

In addition, the talk considers the impact of technology on
inclusion, focusing on remote work, AI, and blockchain. While digital transformation offers flexibility and global talent access, it also introduces challenges such as algorithmic bias, representation gaps, and the digital divide. These issues can reinforce inequalities if
not addressed through inclusive strategies.
Finally, practical approaches for fostering inclusive innovation will be discussed, including authentic marketing, employee resource groups, ethical AI, and diverse hiring practices. The goal is to demonstrate how
organisationscan move beyond tokenism and create environments where every voice is heard and every dream has room to rise.

Item Type:	Conference or Workshop Item (Paper)
Status:	Published
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management T Technology > T Technology (General)
School/Department:	York Business School
URI:	https://ray.yorksj.ac.uk/id/eprint/14395

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