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Selfie-Objectification: Self-Objectification and Positive Feedback (“Likes”) are Associated with Frequency of Posting Sexually Objectifying Self-Images on Social Media

Bell, Beth T., Cassarly, Jennifer A. and Dunbar, Lucy (2018) Selfie-Objectification: Self-Objectification and Positive Feedback (“Likes”) are Associated with Frequency of Posting Sexually Objectifying Self-Images on Social Media. Body Image, 26. pp. 83-89.

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Abstract

The present study is the first to examine the extent to which young adult women post objectifying self-images on social media, and whether the frequency of posting such content can be predicted by self-objectification and positive feedback (likes). Eighty-six young adult women from the UK (Age M = 19.88; SD = 1.34, Range = 18-24) completed self-report measures of self-objectification and social media use. The 20 most recent images they had posted on their personal Instagram accounts were downloaded (Image N = 1720) and content analysed for self-objectifying content. The analysis found that 29.77% of participants’ Instagram images were objectified, though there were individual differences. Higher frequency of posting objectified self-images was associated with trait self-objectification and receiving more likes on this type of self-image, relative to non-objectified self-images. The implications of the novel findings for objectification theory are discussed within.

Item Type: Article
Status: Published
DOI: https://doi.org/10.1016/j.bodyim.2018.06.005
Subjects: B Philosophy. Psychology. Religion > BF Psychology
B Philosophy. Psychology. Religion > BF Psychology > BF712-724.85 Developmental psychology
School/Department: School of Psychological & Social Sciences
URI: http://ray.yorksj.ac.uk/id/eprint/3257

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