McColl, Julie, Canning, Catherine, McBride, Louise, Nobbs, Karina and Shearer, Linda (2012) It’s Vintage Darling! An exploration of vintage fashion retailing. The Journal of The Textile Institute, 104 (2). pp. 140-150.

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Abstract

Purpose: This is an exploratory study which defines vintage fashion, considers the vintage fashion consumer and evaluates the positioning of the vintage retail store from the perspective of the store proprietor/manager. Design/methodological approach: The research involved 15 in-depth interviews with vintage fashion retailers. Findings: It is proposed that vintage fashion retailers position and differentiate themselves by their uniqueness; a competitive advantage gained through the knowledge and skills of the owner/manager. Research limitations/implications: This is an exploratory study and as such it is limited to the experiences of 15 vintage fashion retailers. It is, however, part of a larger empirical study. Practical implications: The results of this study provide the basis for future research development in terms of the vintage consumer and consumer behaviour. Originality/value: The development of the vintage concept reveals a paucity of theoretical and empirical research studies. This exploratory research seeks to address this scarcity.

Item Type:	Article
Status:	Published
DOI:	10.1080/00405000.2012.702882
Subjects:	H Social Sciences > HF Commerce
School/Department:	York Business School
URI:	https://ray.yorksj.ac.uk/id/eprint/3267

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