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Retailer and consumer perceptions of online fashion retailers: Web site design issues

Siddiqui, Noreen, O’Malley, Antonia, McColl, Julie and Birtwistle, Grete (2003) Retailer and consumer perceptions of online fashion retailers: Web site design issues. Journal of Fashion Marketing and Management, 7 (4). pp. 345-355.

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Abstract

Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer and consumer views within the fashion sector are explored in a three‐stage qualitative research process. This research highlights the differences in retail and consumer perception of fashion Web sites. While retailers are satisfied by their online offer they lack an understanding of consumer needs. Consumers are disappointed in the lack of service and product provision provided by fashion Web sites. Areas of concern include overall Web page design, level of interactivity, absence of information about fashion trends and inconsistency across Web sites.

Item Type: Article
Status: Published
DOI: https://doi.org/10.1108/13612020310496949
Related URLs:
Subjects: H Social Sciences > HF Commerce
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/3274

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