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Leading or avoiding change: the problem of audience diversification for arts organisations

Glow, Hilary, Kershaw, Anne and Reason, Matthew ORCID: https://orcid.org/0000-0003-0536-4236 (2020) Leading or avoiding change: the problem of audience diversification for arts organisations. International Journal of Cultural Policy.

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Leading or Avoiding revised V1 -anonymous.pdf - Accepted Version
Restricted to Repository staff only until 20 July 2021.

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Leading or Avoiding revised V1 -anonymous.docx - Accepted Version
Restricted to Repository staff only until 20 July 2021.

Abstract

Despite years of concern and various attempts to address the issue, arts audiences remain persistently white, educated, middle class and middleaged. The homogenous profile of arts attenders undermines the public value of subsidised arts organisations, arguably calling into question the creative vibrancy of the sector and threatening its sustainability.
Diversifying audiences have traditionally been the role of audience development programs. However, a recent shift has brought attention to the influence of organisational practice whereby the lack of audience diversity may be evidence of implicit cultural policy within arts organisations which restricts practices that would result in changes to the profile of audiences.
Drawing on two case studies, it identifies a spectrum of approaches to the organisational changes required to diversify audiences. Our organisational study identifies the current strengths and weaknesses of arts organisations in relation to audience diversification processes, highlighting opportunities for future cultural policy at both a government and institutional level.

Item Type: Article
Additional Information: "This is an accepted version of an article published by Taylor & Francis in International Journal of Cultural Policy, on 20/01/2020 available online: https://www.tandfonline.com/doi/full/10.1080/10286632.2019.1709060"
Status: Published
DOI: https://doi.org/10.1080/10286632.2019.1709060
Subjects: N Fine Arts > NX Arts in general
School/Department: School of the Arts
URI: http://ray.yorksj.ac.uk/id/eprint/4353

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