I have worked in academia since 2007, teaching on a range of undergraduate and postgraduate courses, relating to fashion marketing, fashion writing, and journalism. I have taught in the UK, Hong Kong and Spain, and have worked as a journalist in the UK, Australia, Hungary and the UAE. My research explores sensory consumption, specifically in relation to haptics. My specialist area is journalist and marketing, often in the context of fashion. My students explore readerships and consumers and gain an understanding of the key principles in creating effective content. We also discuss the ethics relating to the fashion and media industries. I also teach practical skills, such as Adobe InDesign, and online-writing techniques, such as SEO.