Biggins, Dr Rebecca

• Associate Dean
• York Business School

Link to Public Profile

Ren, Chen, Paddison, Brendan and Biggins, Rebecca (2024) It’s all about experiences: The need for uniqueness in luxury consumption. In: Tabari, Saloomeh, Chen, Wei and Colmekcioglu, Nazan, (eds.) Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges. Routledge, pp. 226-244

Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.

Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.

Paddison, Brendan and Biggins, Rebecca (2017) Advocating community integrated destination marketing planning in heritage destinations: the case of York. Journal of Marketing Management, 33 (9-10). pp. 835-857.