Browse by York St John Author
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Dr Rebecca Biggins
- Associate Dean
- York Business School
Link to Public Profile
Group by: Item Type | No Grouping
Number of items: 3.
Article
Paddison, Brendan and Biggins, Rebecca (2017) Advocating community integrated destination marketing planning in heritage destinations: the case of York. Journal of Marketing Management, 33 (9-10). pp. 835-857.
Conference or Workshop Item
Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.
Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.