Bai, H., McColl, Julie and Moore, Christopher (2018) Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies. International Journal of Retail & Distribution Management.

Bai, Huifeng, McColl, Julie and Moore, Christopher (2017) 'Luxury retailers' entry and expansion strategies in China. International Journal of Retail & Distribution Management, 45 (7). pp. 1181-1199.

Doyle, Stephen A. and Moore, Christopher (2017) Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands. In: Donze, Oierre-Yves and Fujioka, Rika, (eds.) Global Luxury: Organizational Change and Emerging Markets since the 1970’s. Palgrave, pp. 65-86

Moore, Christopher and Doyle, Stephen (2016) Theories of retailing. In: Baker, Michael J. and Saren, Michael, (eds.) Marketing theory : a student text. Sage, pp. 415-432

Liu, Sindy, Perry, Patsy, Moore, Christopher and Warnaby, Gary (2015) The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China. Journal of Business Research, 69 (1). pp. 357-364.

Fernie, J., Fernie, S. and Moore, Christopher (2015) Principles of retailing. 2nd ed. Routledge

McColl, Julie and Moore, Christopher (2015) Competitive Value Chain Activity for Fashion Retailer. Scholar's Press

McColl, Julie and Moore, Christopher (2014) Developing and testing a value chain for fashion retailers: activities for competitive success. The Journal of The Textile Institute, 105 (2). pp. 136-149.

McColl, Julie and Moore, Christopher (2013) Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing. European Retail Research, 25 (2). pp. 63-91.

McColl, Julie and Moore, Christopher (2012) Developing a Value Chain for Fashion Retailers: Activities for Competitiveness. European Retail Research, 26 (2). pp. 47-75.

McColl, Julie and Moore, Christopher (2011) An exploration of fashion retailer own brand strategies. Journal of Fashion Marketing and Management, 15 (1). pp. 91-107.