Maziriri,, Eugine Tafadzwa, Chuchu, Tinashe and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2025) How Creative Engagement and Innovation Drive Growth in Manufacturing SMEs in South Africa. International Research Journal of Business Studies, 18 (2).

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe (2025) Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study. Journal of Global Marketing. pp. 1-29.

Maziriri, Eugine Tafadzwa, Mabuyana, Brian, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Chuchu, Tinashe (2025) From Whistleblowing to Action: Students’ narratives on Combating White-Collar Crime in South Africa. Journal of Economic Criminology, 7. p. 100141.

Ligaraba, Neo, Chuchu, Tinashe and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management, 10 (1).

Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27 (3). pp. 317-339.

Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon (2022) Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review, 8 (3). pp. 749-773.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain (2022) Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances. Social Sciences & Humanities Open, 6 (1). p. 100292.