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Items where Author is "Chuchu, Tinashe"

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Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon ORCID logoORCID: https://orcid.org/0000-0001-9390-978X, Makoni, Tendai ORCID logoORCID: https://orcid.org/0000-0003-0853-7761, Chuchu, Tinashe ORCID logoORCID: https://orcid.org/0000-0001-7325-8932, Maziriri, Eugine Tafadzwa ORCID logoORCID: https://orcid.org/0000-0002-8047-4702 and Bashar, Abu ORCID logoORCID: https://orcid.org/0000-0003-1415-5591 (2026) Retail customers’ adoption of sustainable mobile banking self-service technologies within digital ecosystems: A performance-risk-sustainability perspective. Strategic Business Research, 2 (1). p. 100191.

Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Dangaiso, Phillip, Maziriri, Eugine T. and Chuchu, Tinashe (2026) Sustainable consumption government policy influencer and message credibility impact on Generation Z’s social media behavioural engagement in emerging markets. SN Business & Economics, 6 (150).

Bashar, Abu ORCID logoORCID: https://orcid.org/0000-0003-1415-5591, Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Khan, Irfanullah and Chuchu, Tinashe ORCID logoORCID: https://orcid.org/0000-0001-7325-8932 (2026) Artificial intelligence (AI) and machine learning (ML) in marketing: a 25-year bibliometric-TCCM synthesized mapping of trends, gaps and future research agenda. Quality & Quantity.

Maziriri,, Eugine Tafadzwa, Chuchu, Tinashe and Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635 (2025) How Creative Engagement and Innovation Drive Growth in Manufacturing SMEs in South Africa. International Research Journal of Business Studies, 18 (2).

Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe (2025) Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study. Journal of Global Marketing. pp. 1-29.

Maziriri, Eugine Tafadzwa, Mabuyana, Brian, Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635 and Chuchu, Tinashe (2025) From Whistleblowing to Action: Students’ narratives on Combating White-Collar Crime in South Africa. Journal of Economic Criminology, 7. p. 100141.

Ligaraba, Neo, Chuchu, Tinashe and Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635 (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management, 10 (1).

Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635 (2022) Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27 (3). pp. 317-339.

Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon (2022) Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review, 8 (3). pp. 749-773.

Nyagadza, Brighton ORCID logoORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain (2022) Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances. Social Sciences & Humanities Open, 6 (1). p. 100292.

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