A

Achi, Awele and Achi, Francis ORCID: https://orcid.org/0000-0001-7463-3829 (2020) Mutual aid economy: Exploring the locally generated venture capital approach in igbo business industrial clusters. In: Indigenous African Enterprise. Advanced Series in Management, 26 . Emerald, pp. 177-188

Achi, Awele, Adeola, Ogechi and Achi, Francis Chukwuedo ORCID: https://orcid.org/0000-0001-7463-3829 (2021) Corporate multi-channel branding: Platforms for #CorporateBranding. In: Melewar, T C, Dennis, Charles and Foroudi, Pantea, (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. 1 ed. Taylor and Francis, pp. 205-217

Ahammed, Amit (2022) Analysing the social media communication of SMEs in the fashion retail industry: A case study of Bangladesh. Doctoral thesis, York St John University.

D

Doyle, Stephen A. and Moore, Christopher (2017) Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands. In: Donze, Oierre-Yves and Fujioka, Rika, (eds.) Global Luxury: Organizational Change and Emerging Markets since the 1970’s. Palgrave, pp. 65-86

Dutta, Surjadeep, Arivazhagan, R, Padmini Ema, Uma ORCID: https://orcid.org/0000-0003-0780-0417 and Balasundaram, Rebecca (2024) Revolutionizing Electronics E-Commerce: Harnessing The Power Of Artificial Intelligence In E-Marketing Strategies. Migration Letters, 21 (S6). pp. 207-220.

F

Fernie, J., Fernie, S. and Moore, Christopher (2015) Principles of retailing. 2nd ed. Routledge

M

Moore, Christopher and Doyle, Stephen (2016) Theories of retailing. In: Baker, Michael J. and Saren, Michael, (eds.) Marketing theory : a student text. Sage, pp. 415-432