Article

Dutta, Surjadeep, Arivazhagan, R, Padmini Ema, Uma ORCID: https://orcid.org/0000-0003-0780-0417 and Balasundaram, Rebecca (2024) Revolutionizing Electronics E-Commerce: Harnessing The Power Of Artificial Intelligence In E-Marketing Strategies. Migration Letters, 21 (S6). pp. 207-220.

Book Section

Achi, Awele and Achi, Francis ORCID: https://orcid.org/0000-0001-7463-3829 (2020) Mutual aid economy: Exploring the locally generated venture capital approach in igbo business industrial clusters. In: Indigenous African Enterprise. Advanced Series in Management, 26 . Emerald, pp. 177-188

Achi, Awele, Adeola, Ogechi and Achi, Francis Chukwuedo ORCID: https://orcid.org/0000-0001-7463-3829 (2021) Corporate multi-channel branding: Platforms for #CorporateBranding. In: Melewar, T C, Dennis, Charles and Foroudi, Pantea, (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. 1 ed. Taylor and Francis, pp. 205-217

Doyle, Stephen A. and Moore, Christopher (2017) Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands. In: Donze, Oierre-Yves and Fujioka, Rika, (eds.) Global Luxury: Organizational Change and Emerging Markets since the 1970’s. Palgrave, pp. 65-86

Moore, Christopher and Doyle, Stephen (2016) Theories of retailing. In: Baker, Michael J. and Saren, Michael, (eds.) Marketing theory : a student text. Sage, pp. 415-432

Book

Fernie, J., Fernie, S. and Moore, Christopher (2015) Principles of retailing. 2nd ed. Routledge

Thesis

Ahammed, Amit (2022) Analysing the social media communication of SMEs in the fashion retail industry: A case study of Bangladesh. Doctoral thesis, York St John University.