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Corporate multi-channel branding: Platforms for #CorporateBranding

Achi, Awele, Adeola, Ogechi and Achi, Francis Chukwuedo ORCID: https://orcid.org/0000-0001-7463-3829 (2021) Corporate multi-channel branding: Platforms for #CorporateBranding. In: Melewar, T C, Dennis, Charles and Foroudi, Pantea, (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. 1 ed. Taylor and Francis, pp. 205-217

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The digital environment has accelerated the branding dynamics of organisations as they are constantly on the lookout for modern ways of genuinely connecting with the passion and values of the target audience and stakeholders – customers, employees, suppliers, investors, partners, government institutions, the general public and media houses. This chapter focuses on the multi-communication channels for corporate branding. Specifically, our chapter seeks to explicate the various appropriate communication channels open to organisations as they seek to align their overall corporate branding with their internal and external stakeholders, especially, in this digital era of sustainable branding. Then, we highlight the implications of the central points raised in the chapter.

Item Type: Book Section
Status: Published
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade
School/Department: London Campus
URI: https://ray.yorksj.ac.uk/id/eprint/9566

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