Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar 
ORCID: https://orcid.org/0000-0002-3744-3230
(2021)
AI-Driven Digital Marketing: Samsung's Strategic Approach to Dominating the Tech Market.
Journal of Innovation and Business Management, 2 (1).
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Abstract
This research gives a critical evaluation of Samsung’s tactical marketing strategy in their digital marketing plan with emphasis on the use of artificial intelligence to deal with cut-throat competition in the technology industry. The paper aims at identifying how the company has embraced the use of digital marketing technologies in engaging the customers, automating specific marketing processes and increasing the efficiency in the marketing campaigns. Using the factors of the marketing mix, elements like product, Price, Place, and Promotion or the 4Ps, the study explores more about Samsung’s strategy of incorporating artificial intelligence in its digital marketing initiatives to achieve its business goals. It also examines the use of artificial intelligence in customizing the interaction with customers, using automation to disseminate content, and fine-tuning marketing strategy in real time. The conclusion points out that Samsung is able to strengthen its market standing while applying the concepts of artificial intelligence for digital marketing as well as to establish new benchmarks for development across the tech field. Based on these strategies, the discussion in this paper will be concluded by considering how these strategies could be applied in the future marketing practices, together with recommendations that maybe effected in the future to enhance the success in an ever-changing digital environment.
| Item Type: | Article |
|---|---|
| Status: | Published |
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products |
| School/Department: | London Campus |
| URI: | https://ray.yorksj.ac.uk/id/eprint/11155 |
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