Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 (2021) Strategic Synergy: Leveraging Big Data and Information Systems for Competitive Advantage in the Digital Age. Journal of Innovation and Business Management, 2 (1).

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Abstract

In the digital era, organizations have increasingly realized that linking big data and information systems is essential for achieving competitive advantage. This paper also highlights shared dependency of the two elements, on how it affects decision-making processes, organizational functionality, and the customer interface. There are numerous benefits from analysing large datasets as it would help the organization to better understand the world around it and make better decisions as well as improve the efficiency of certain processes and, finally, improve its clients’ experience. The paper also presents the different characteristics of information systems and also analyses the applicability of these systems at various organizational tiers, with regard to the ways they facilitate data solutions. it also fits with the problem of data handling, storage, and protection that arises when implementing big data. In conclusion, the study reveals the need to use information systems and big data to sustain competitiveness in the current ever-changing digital business environment.

Item Type:	Article
Status:	Published
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/11156

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