Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2025) Sustainable Green Marketing Strategies for a Circular Economy African Realities and Imperatives. 1 ed. Palgrave Studies of Marketing in Emerging Economies (PSMEE), 1 (1). Switzerland, Palgrave MacMillan

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Abstract

Provides novel focus areas such as green marketing governance and sustainable green marketing as a business model.

Focuses on important issues in green marketing and sustainability transitions from an African perspective.

Addresses the challenges faced by African economies in achieving sustainable development goals.

Item Type:	Book
Status:	Published
DOI:	10.1007/978-3-031-81627-7
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/11932

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