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’Customer engagement with websites: a transactional retail perspective

Connell, Cara, Marciniak, Ruth, Carey, Lindsey and McColl, Julie (2019) ’Customer engagement with websites: a transactional retail perspective. European Journal of Marketing.

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Item Type: Article
Status: Published
DOI: 10.1108/EJM-10-2017-0649
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department: York Business School
URI: https://ray.yorksj.ac.uk/id/eprint/3622

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