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’Customer engagement with websites: a transactional retail perspective

Connell, Cara, Marciniak, Ruth, Carey, Lindsey and McColl, Julie (2018) ’Customer engagement with websites: a transactional retail perspective. European Journal of Marketing. (In Press)

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Item Type: Article
Status: In Press
DOI: https://doi.org/10.1108/EJM-10-2017-0649
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department: York Business School
URI: http://ray.yorksj.ac.uk/id/eprint/3622

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