Article

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Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27 (3). pp. 317-339.

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Mashapure, Rahabhi, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chikazhe, Lovemore, Msipa, Nothando, Ngorora, Grace Kuda Portia and Gwiza, Aaram (2022) Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province. Cogent Social Sciences, 8 (1).

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Search engine marketing and social media marketing predictive trends. Journal of Digital Media & Policy, 13 (3). pp. 407-425.

Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon (2022) Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions. Sustainable Technology and Entrepreneurship, 1 (3). p. 100020.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain (2022) Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances. Social Sciences & Humanities Open, 6 (1). p. 100292.

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