Brighton Nyagadza

• YSJ London

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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chigora, Farai and Hassan, Azizul, eds. (2024) Agritourism in Africa. Routledge

Chigoraa, Farai, Ndlovu, Joram and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2024) Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review. Cogent Social Sciences, 10 (1).

Bashar, Abu, Wasiq, Mohammad, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Maziriri, Eugine Tafadzwa (2024) Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis. Future Business Journal, 10 (23).

Maziriri, Eugine Tafadzwa, Dzingirai, Mufaro, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Mabuyana, Brian (2024) From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards. Sustainable Technology and Entrepreneurship, 3 (1). p. 100051.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Simango, Kennedy, Chikazhe, Lovemore, sokota, Theo and Macheka, Lesley (2023) Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers. Sustainable Technology and Entrepreneurship, 2 (3). p. 100040.

Abu, Bashar, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Ligaraba, Neo and Maziriri, Eugine Tafadzwa (2023) The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining. Arab Gulf Journal of Scientific Research.

Mugoni, Ernest, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Hove, Precious (2023) Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Sustainable Technology and Entrepreneurship, 2 (2). p. 100034.

Ligaraba, Neo, Chuchu, Tinashe and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management, 10 (1).

Makoni, Tendai, Mazuruse, Gideon and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2023) International tourist arrivals modelling and forecasting: A case of Zimbabwe. Sustainable Technology and Entrepreneurship, 2 (1). p. 100027.

Takawira Munyaradzi, Ndofirepi, Chuchu, Tinashe, Maziriri, Eugine and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa. European Journal of Management Studies, 27 (3). pp. 317-339.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Rukasha, Tanyaradzwa, Mukarumbwa, Peter, Muswaka, Charlene and Shumbanhete, Basil (2022) Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access. SN Social Sciences, 2 (256).

Mashapure, Rahabhi, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chikazhe, Lovemore, Msipa, Nothando, Ngorora, Grace Kuda Portia and Gwiza, Aaram (2022) Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province. Cogent Social Sciences, 8 (1).

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Search engine marketing and social media marketing predictive trends. Journal of Digital Media & Policy, 13 (3). pp. 407-425.

Maziriri, Eugine Tafadzwa, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Chuchu, Tinashe and Mazuruse, Gideon (2022) Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2022) Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions. Sustainable Technology and Entrepreneurship, 1 (3). p. 100020.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Muposhi, Asphat, Chuchu, Tinashe, Makoni, Tendai and Kusotera, Brain (2022) Emotions' influence on customers’ e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances. Social Sciences & Humanities Open, 6 (1). p. 100292.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Anyway, Chare, Gideon, Mazuruse and Pashapa, R. (2022) Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies’ future industrial innovation dynamics. Cogent Economics & Finance, 10 (1).